Model wearing Just Enough Tinted Moisturizer

Just Enough For Better Skin Days

The skincare-meets-makeup tinted moisturizer — subtle, hydrating coverage that conceals redness and lets your skin still look like skin.

  • Clinically Proven to Hydrate
  • Protects Your Moisture Barrier
7,108 Reviews
Find Your Shade
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Why You'll Love It

5 Reasons to Try Just Enough Tinted Moisturizer

Blends seamlessly with your skin in seconds — you'll feel put together without looking like you've done a thing. Apply with your fingers anytime, anywhere.

Clinically proven to improve your skin's hydration and protect your moisture barrier against dryness. Real skincare benefits as you wear it.

Subtle yet effective at concealing redness and evening out your complexion. Light coverage that lets your skin still look like skin.

An effortless, all-in-one product — skincare and makeup in one step, so you can throw it on before running errands or on the way to a meeting.

Designed by Bobbi to give your skin a fresh, healthy-looking finish — not a mask. The tinted moisturizer for women who don't want to look like they're wearing foundation.

Benefits Of Just Enough Tinted Moisturizer

Model applying Just Enough Tinted Moisturizer

Clinically Proven Skincare Benefits

Proven to hydrate dry skin, protect your moisture barrier, and stay pore-friendly. Real skincare benefits inside a tinted moisturizer.

Swatches of all 16 Just Enough Tinted Moisturizer shades

16 Shades For Every Complexion

From Alabaster to Cocoa — 16 shades developed to flatter every skin tone. Take our shade quiz to find yours in under a minute.

Just Enough Tinted Moisturizer on dewy skin

Hydration That Lasts

Clinically shown to boost skin hydration within an hour of use, with skin barrier improvement in 100% of subjects.

What Our Customers Are Saying

“Best Tinted Moisturizer Ever”

I have rosacea and most foundations either look cakey or just slip off. This is so easy to blend, looks like skin, and lasts. Total game-changer.
Anna M.Verified Buyer

“Feels Like Nothing, Looks Like Everything”

I get compliments on my skin every time I wear this. Doesn't feel like I'm wearing anything but my complexion looks even and fresh all day.
Marni T.Verified Buyer

“My Daily Must-Have”

I've been wearing JETM every day for over a year. Hydrating, light coverage, and never settles into lines. Bobbi nailed it.
Jessica P.Verified Buyer
Just Enough Tinted MoisturizerVogue Beauty Awards 2025 winner
Alabaster
Alabaster
Alabaster

Just Enough Tinted Moisturizer

7595 Reviews

Alabaster  is pale with neutral pink undertones

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Just Enough is a lightweight tinted moisturizer that smooths and evens skin tone with a soft touch of coverage. It hides redness, looks natural, and feels like nothing on your skin.

Packed with hydrating ingredients, it keeps your skin moisturized — without clogging pores.

Choose from 16 flexible shades. Perfect for busy mornings, bare-skin days, or anytime you want to look fresh without the fuss.

 

*Non-Comedogenic

(50 ml / 1.69 fl.oz.)

  • Alabaster is pale with neutral pink undertones
  • Porcelain is pale with neutral undertones
  • Fair is fair with cool undertones
  • Ivory is fair with warm undertones
  • Light is light with warm undertones
  • Beige is light to medium with neutral undertones
  • Medium is medium with neutral warm undertones
  • Medium Honey is medium to tan with neutral warm undertones
  • Honey is medium to tan with warm undertones
  • Golden is tan with warm undertones
  • Pecan is dark with neutral undertones
  • Almond is dark with warm undertones
  • Cinnamon is dark with cool undertones
  • Chestnut is dark to deep with cool undertones
  • Deep is deep with neutral undertones
  • Espresso is very deep with neutral undertones

Still haven't found the perfect shade for you?

Find my Shade
Apply the product directly to your face, avoiding the eyes, using either your fingers or the Daily Brush to blend in. Pair it with The Face Pencil for added coverage on stubborn dark spots or extra redness.

Bobbi's Tip:

“It evens out your skin, it covers discoloration and redness, and as a result you look like you’re not wearing anything at all.” Xx Bobbi

Sodium Hyaluronate

Even smaller in size than hyaluronic acid, this is a great humectant that restores suppleness & improves appearance of dry skin. Moisturizing and skin-restoring against environmental stressors.

The Daily Brush

The Daily Brush

The Statement Mascara

The Statement Mascara

How to Apply

Dispense

Dispense

Apply directly to your face, avoiding the eyes. A little goes a long way.

Warm It

Warm It

Use your fingertips to warm and blend, or pick up The Daily Brush for smoother application.

Blend In

Blend In

Build coverage where needed. Pair with The Face Pencil for stubborn dark spots or extra redness.

Swatches of all 16 Just Enough Tinted Moisturizer shades

What's inside

Sodium Hyaluronate

A moisture magnet that pulls water into the top layers of skin. Plumps and hydrates without ever feeling sticky.

Vitamin E

Antioxidant that shields skin from environmental stressors and supports your moisture barrier all day.

Skin-Identical Lipids

Reinforce your moisture barrier as you wear it. Your skin holds onto hydration longer — even after the makeup comes off.

Frequently Asked Questions

Just Enough Tinted Moisturizer offers light to medium, buildable coverage. It evens skin tone, conceals redness, and lets your skin still look like skin.

Yes — dermatologist tested, non-comedogenic, and clinically shown to be gentle on sensitive skin and improve moisture barrier within an hour of use.

Take our 60-second shade quiz designed by Bobbi to match you with the right shade for your skin tone.

JETM offers lighter coverage and a more breathable feel than What The Foundation. Many customers keep both — JETM for daily, WTF for when they want more coverage.

There is no fragrance in this formula.

Select Shade